The Impact of Watson's Festival Campaign through Youtube Advertising to Malaysian Consumers of Generation Z's Purchasing Decisions

 




 

Lee, Le Ning (2023) The Impact of Watson's Festival Campaign through Youtube Advertising to Malaysian Consumers of Generation Z's Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.

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Item Type: Final Year Project
Subjects: Social Sciences > Commerce > Marketing > Consumer behavior
Social Sciences > Advertising > Internet advertising
Faculties: Faculty of Communication and Creative Industries > Bachelor of Public Relations (Honours)
Depositing User: Library Staff
Date Deposited: 15 Apr 2024 06:09
Last Modified: 15 Apr 2024 06:09
URI: https://eprints.tarc.edu.my/id/eprint/28428
 
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