Lee, Le Ning (2023) The Impact of Watson's Festival Campaign through Youtube Advertising to Malaysian Consumers of Generation Z's Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology.
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Item Type: | Final Year Project |
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Subjects: | Social Sciences > Commerce > Marketing > Consumer behavior Social Sciences > Advertising > Internet advertising |
Faculties: | Faculty of Communication and Creative Industries > Bachelor of Public Relations (Honours) |
Depositing User: | Library Staff |
Date Deposited: | 15 Apr 2024 06:09 |
Last Modified: | 15 Apr 2024 06:09 |
URI: | https://eprints.tarc.edu.my/id/eprint/28428 |