|
|
Group by: Creators | Item Type Number of items at this level: 241. Thesis / DissertationYeoh, Jia Huey (2023) Brand Advertising Impacts the Consumer Purchasing Behavior during Post-pandemic Era in Malaysia. Masters thesis, Tunku Abdul Rahman University of Management and Technology. Past Year Question PaperLim, Yee Chien (2019) Digital Impact of Facebook Advertising on Purchasing Decision : a Study on KFC Zinger Cheezilla Burger Facebook Advertising on Young Adults Purchase Decision. Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3263 Retail Advertising & Promotion (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3263 Retail Advertising & Promotion (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2017) ABDT3263 Retail Advertising & Promotion (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) ABDT3263 Retail Advertising & Promotion (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3263 Retail Advertising & Promotion (Academic Year 2019/2020, April/May Final Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) ABDT3263 Retail Advertising & Promotion (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) ABDT3263 Retail Advertising & Promotion (Academic Year 2021/2022, December Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) ABDT3263 Retail Advertising & Promotion (Academic Year 2029/2021, December Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT3043 Advertising & Promotion (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2018) BBDT3043 Advertising & Promotion (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT3043 Advertising & Promotion (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2019) BBDT3043 Advertising & Promotion (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT3043 Advertising & Promotion (Academic Year 2019/2020, April Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2020) BBDT3043 Advertising & Promotion (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT3043 Advertising & Promotion (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2021) BBDT3044 Advertising & Promotion (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2021/2022, February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2021/2022, June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Accountancy, Finance and Business (2022) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Applied Sciences and Computing (2017) BHAV3064 International Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHCM1234 Fundamentals of Advertising (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHCM1234 Fundamentals of Advertising (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHCM1234 Fundamentals of Advertising (Academic Year 2021/2022, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHCM1234 Fundamentals of Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2624 Introduction to Advertising (Academic Year 2020/2021, December Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2624 Introduction to Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2624 Introduction to Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2624 Introduction to Advertising (Academic Year 2019/2020, April E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2624 Introduction to Advertising (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC2624 Introduction to Advertising (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2624 Introduction to Advertising (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC2624 Introduction to Advertising (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC2624 Introduction to Advertising (Academic Year 2021/2022, December Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC2624 Introduction to Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC2624 Introduction to Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) AHMC2644 Advertising Copy Writing (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC2644 Advertising Copy Writing (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC2644 Advertising Copywriting (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3613 Media and Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3613 Media and Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3613 Media and Advertising (Academic Year 2019/2020, April/May E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3613 Media and Advertising (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3613 Media and Advertising (Academic Year 2020/2021, December Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC3613 Media and Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3614 Media & Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3684 Effects of Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) AHMC3684 Effects of Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3684 Effects of Advertising (Academic Year 2019/2020, April/May Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3684 Effects of Advertising (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3684 Effects of Advertising (Academic Year 2020/2021, September/October Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC3684 Effects of Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC3684 Effects of Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3694 Advertising for Electronic Media (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) AHMC3694 Advertising for the Electronic Media (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) AHMC3694 Advertising for the Electronic Media (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) AHMC3694 Advertising for the Electronic Media (Academic Year 2020/2021, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) AHMC3694 Advertising for the Electronic Media (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV1003 Fundamentals of Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV1003 Fundamentals of Advertising (Academic Year 2019/2020, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV1003 Fundamentals of Advertising (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV1003 Fundamentals of Advertising (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV1003 Fundamentals of Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV1003 Fundamentals of Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV1014 Advertising & Society (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV1014 Advertising & Society (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV1014 Advertising & Society (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV1014 Advertising & Society (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV1014 Advertising & Society (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV1014 Advertising & Society (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV1034 Media Planning for Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV1034 Media Planning for Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV1034 Media Planning for Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV1034 Media Planning for Advertising (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV1034 Media Planning for Advertising (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV2014 Theories of Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV2014 Theories of Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV2014 Theories of Advertising (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV2014 Theories of Advertising (Academic Year 2020/2021, April/May Final E-Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV2014 Theories of Advertising (Academic Year 2021/2022, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV2014 Theories of Advertising (Academic Year 2021/2022, December Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV2014 Theories of Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV2014 Theories of Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV3003 Advertising and New Media (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV3014 Translation and Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV3023 Art Direction for Advertising (Academic Year 2018/2019, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV3034 Codes and Practices of Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV3034 Codes and Practices of Advertising (Academic Year 2019/2020, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2020) BHAV3034 Codes and Practices of Advertising (Academic Year 2020/2021, September/October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2021) BHAV3034 Codes and Practices of Advertising (Academic Year 2021/2022, October Final Online Assessment). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2022) BHAV3034 Codes and Practices of Advertising (Academic Year 2022/2023, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV3044 Accounts Management for Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2019) BHAV3064 International Advertising (Academic Year 2018/2019, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Communication and Creative Industries (2018) BHAV3064 International Advertising (Academic Year 2018/2019, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2624 Introduction to Advertising (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2624 Introduction to Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC2624 Introduction to Advertising (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC2644 Advertising Copy Writing (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3614 Media & Advertising (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3614 Media & Advertising (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3614 Media & Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3684 Effects of Advertising (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3684 Effects of Advertising (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3684 Effects of Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3694 Advertising for the Electronic Media (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) AHMC3694 Advertising for the Electronic Media (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3694 Advertising for the Electronic Media (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) AHMC3694 Advertising for the Electronic Media (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV1003 Fundamentals of Advertising (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV1003 Fundamentals of Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV1014 Advertising & Society (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV1014 Advertising & Society (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV1034 Media Planning for Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV1034 Media Planning for Advertising (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV2014 Theories of Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV2014 Theories of Advertising (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV2014 Theories of Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3003 Advertising and New Media (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV3003 Advertising and New Media (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3003 Advertising and New Media (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV3014 Translation and Advertising (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3014 Translation and Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3023 Art Direction for Advertising (Academic Year 2016/2017, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV3023 Art Direction for Advertising (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3034 Codes and Practices of Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV3034 Codes and Practices of Advertising (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3044 Accounts Management for Advertising (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHAV3064 International Advertising (Academic Year 2017/2018, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHAV3064 International Advertising (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHPR2044 PR, Advertising and Marketing (Academic Year 2016/2017, January/February Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2018) BHPR2044 PR, Advertising and Marketing (Academic Year 2017/2018, April/May Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University College, Faculty of Social Science, Arts and Humanities (2017) BHPR2044 PR, Advertising and Marketing (Academic Year 2017/2018, September Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) ABDT3263 Retail Advertising & Promotion (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2024) ABDT3263 Retail Advertising & Promotion (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2022/2023, July Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Accountancy, Finance and Business (2023) BBDT3284 Brand Building Advertising & Promotion (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHCM1234 Fundamentals of Advertising (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHCM1234 Fundamentals of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC2624 Introduction to Advertising (Academic Year 2022/2023, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC2624 Introduction to Advertising (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) AHMC2624 Introduction to Advertising (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC2624 Introduction to Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC3664 Measurement of Advertising Effectiveness (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC3684 Effects of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) AHMC3694 Advertising for the Electronic Media (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) AHMC3694 Advertising for the Electronic Media (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHAV1003 Fundamentals of Advertising (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1003 Fundamentals of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2022/223, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV1014 Advertising & Society (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2014 Theories of Advertising (Academic Year 2022/2023, May/June Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2024) BHAV2014 Theories of Advertising (Academic Year 2023/2024, January Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV2014 Theories of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Tunku Abdul Rahman University of Management and Technology, Faculty of Communication and Creative Industries (2023) BHAV3034 Codes and Practices of Advertising (Academic Year 2023/2024, October Examination). Past Year Question Paper (Unpublished) Final Year ProjectAau, Yang Ying (2024) Gender Reversal in Advertising: an Exploratory Study on Male Personalities Endorsing Lipstick. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Benedict, Bethany (2023) A Study on the Effects of Women Objectification in Advertising towards Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Chen, Xin Ru (2021) The Impact of McDonald's Video Advertising in Social Media - a Study on Buying Behaviour among Young Adults during MCO. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Cheong, How Yee (2024) The Effectiveness of Watsons' Ambassadors Advertising in Creating Purchase Intention Among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Chia, Hui Yuan (2022) The Impact of Shopee Youtube Advertising on Young Adults' Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Chong, Joseph Ming Han (2022) The Effectiveness of Lotus Rebranding Strategies towards Malaysian Young Adults' Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Chong, Wing Tung (2023) Examining the Impact of Luxury Brand Advertising towards Consumers' Purchase Intentions : a Case of Malaysian University Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Chong, Zhi Qing (2021) Impact of Celebrity Advertising on Purchase Intention among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Chow, Zhi Ling (2019) Social Media Influencers as Promotional and Marketing Tools Among Social Media Users. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Chua, Kian Hui (2020) The Influence of eGaming Advertisements on Purchasing Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Chun, Zhi Wei (2020) Effectiveness of Social Media Advertising towards TAR UC Students. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Farm, Mun Theng (2022) The Effect of Social Media Influencers in Cosmetic Products towards Buying Decision among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Gan, Wei Kang (2021) The Impact of Social Media Advertising in Creating Fashion Trends among Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Goh, Kin Weng (2023) The Effectiveness of Uniqlo Instagram Advertising in Creating Brand Loyalty among Young Adults in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Hari Krishnan, Mathan Raj (2023) The Impact of Appeton's Manipulative Facebook Advertisements on Teenagers' Perception and Purchase Decision. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Hee, Yi Zhen (2024) The Study on the Impact of Advertising Collaborations between Food and Gaming Brands Affecting Purchase Decisions of Malaysians Aged Between 18 to 30. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Heng, Chin Xian (2019) Women & Beauty : a Study of Women in Cosmetics Advertisements and the Social Factor Influence. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Hong, Eunice Xuan (2023) Factors of Facebook Live Streaming Content Affecting Young Working Adults' Buying Behaviours in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Jeremiah, Jessica Julia (2022) The Impact of Social Media Influencer in Cosmetic Products towards Purchase Decision among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Kau, Zhen Yu (2023) The Impact of KFC Facebook Advertising on Malaysian Young Adults' Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Khor, En Qi (2021) The Influence of McDonald's Facebook Advertising on Product Selection among Young Adults during MCO. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Khor, Meng Yew (2010) A Case Study on Word-of-Mouth and Youth Purchasing Behavior. Final Year Project (Other), Tunku Abdul Rahman University College. Kong, Ching Yee (2023) The Future of Short Form Videos & Fashion Brands : a Study on eWOM Behaviour among Gen Z on Instagram Reels. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Kor, Siok Cheng (2011) The Effectiveness of Viral Marketing Among Youths : The Burger King Subservient Chicken. Final Year Project (Other), Tunku Abdul Rahman University College. Kuah, Hui En (2024) From East to West: a Study on the Cultural Differences in Gen Z's Perception and Attitudes of Product Placement. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Kwang, Kah Yong (2022) The Impact of Shopee Facebook Advertising towards the Consumers' Purchasing Behaviour among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lai, Chun Meng (2020) The Effectiveness of Billboard Advertising on Consumers’ Purchasing Behaviour of McDonald’s Products. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lau, Wai Lin (2023) The Impact of Social Media Advertising on Developing Brand Resonance : a Study on Cosmetics Industry. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Lee, Hui Jun (2023) The Perception of Malaysian Urban Youths towards Nestle Ice Cream Advertising on Social Media and Its Influence on Purchase Intention. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Lee, Mei Yin (2022) Impact of Social Media Influencer Endorsement on Brand Awareness and Purchase Intention of Skincare Products among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lee, Xin Yi (2020) The Impact of Instagram Social Influencers on Consumers of Facial Skincare Products. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lee, Xin Yi (2023) The Impact of Physical Beauty Shops on Young Adults' Attitude towards Beauty Products in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Lee @ Goh, Ying Ying (2022) A Study on Effectiveness of Social Media Advertising in Property Purchase. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Leong, Sai Wei (2020) The Impact of Facebook Advertising: a Study on Xing Fu Tang Facebook Advertising on Young Adults' Purchase Decision in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lim, Chin Ni (2022) The Impact of COVID-19 on the Advertising Industry in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lim, Hue San (2022) The Effect of Beauty Advertisement on Females' Purchasing Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lim, Jin (2020) The Impact of Women Portrayal in Nivea Magazine Advertising in Creating Perception of Beauty Among Young Female Consumers. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lim, Li Yan (2020) A Study on Petronas Chinese New Year TVCs (2000-2008). Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lim, Shu Hui (2011) The Miracle Tool in Advertising Industry-Research. Final Year Project (Other), Tunku Abdul Rahman University College. Lim, Siao Shan (2019) The Impact of Online Shopping on Consumer Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Lok, San Nee (2024) Augmented Reality Filters and Generation Z: a Study on Engagement, Self-Perception and Emotional Responses. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Low, Sue Qi (2023) The Impact of Social Media Influencer in Wall's "Cornetto Love Rose Strawberry Cheesecake" Ice Cream towards Purchasing Intention Among TAR UMT Students. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Low, Xin Yin (2024) The Impact of Negative Publicity towards Malaysian Young Consumers' Attitude and Purchase Intentions Behaviour through Digital Media. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Low, Ying Li (2023) A Study of the Impact of Youtubers' Advertising Endorsement on Instagram towards Young Adults Purchasing Decisions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Low, Zhe Yee (2024) Game On! Understanding Gamification's Impact on Gen Z's E-Commerce Choices. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Lum, Swet Kee (2023) Characteristics Do Matter : How Influencers' Characteristics Impact Gen Z's Purchase Intention through Endorsement Posts on Instagram. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Ng, Chee Yuan (2023) The Impact of Instagrammer on Attitude towards the Brand and Purchase Intention of Cosmetic Products among Youths. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Ng, Jie Yee (2020) The Impact of Social Media Advertisement on Consumers' Fast Food Buying Behavior. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Ng, Pik Yen (2020) The Effectiveness of Mykori's Instagram Advertising in Creating Brand Awareness Among Young Adults in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Ng, See Pei (2023) To Meme or Not to Meme? Examining Patterns and Effects of Memes Marketing among Gen Z in Malaysia. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Ngoh, Leng Chai (2022) The Effects of Catchy Advertising Jingles and Celebrity Endorsements Used by Shopee on Youtube towards Brand Recall among Generation Z in Kuala Lumpur. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Ong, Jia Xuan (2023) Influence on International Celebrity Endorsements on Generation Z in Malaysian Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Ong, Yee Kar (2011) Fashion Representation in Magazine Ads Influence Buying Behavior of Teenagers. Final Year Project (Other), Tunku Abdul Rahman University College. Pon, See Mun and Thow, Weng Yan and Tan, Hui Mun (2010) Men's Fashion and Grooming Advertising : A Study on Metrosexuality Trend. Final Year Project (Other), Tunku Abdul Rahman University College. Sanggar, Naandhini (2022) The Effectiveness of Interactive Stickers Used on Instagram Stories in Influencing Generation Z's Perception towards Brands : a Study on the Persuasiveness of Visual Communication on Social Media. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Seet, Loo Yee (2023) Examining Factors that Promote Online Shopping Attitude and Satisfaction among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Siew, Vooi Kien (2012) The Effects of Alcohol Advertising in Print Media on Drinking among Youth in Tunku Abdul Rahman College. Final Year Project (Other), Tunku Abdul Rahman University College. Soon, Huei Hoeng (2022) Impact of Humour Appeal Advertising towards Malaysians' Purchase Intention of Clinique. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Tan, Ally Shu Xin (2023) The Effectiveness of Zero Waste Campaign through Instagram Advertising in Creating Awareness among Malaysian Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tan, Connie Pooi Ying (2021) A Study on Effectiveness of Social Media Advertising on Young Adults' Buying Behaviour. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Tan, Sue Fen (2023) The Effects of Subtle and Prominent Product Placements in Movies and Television Programmes among Generation Z. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tan, Tammy Puey Pheng (2010) Research on Comparison on Effectiveness of Cinema and Television as an Advertising Medium. Final Year Project (Other), Tunku Abdul Rahman University College. Tan, Yun Hui (2023) Effects of Idealised Advertising Images on Youths' Physical Attractiveness Satisfaction. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tan, Zi Yan (2023) The Effectiveness of the Emotional Appeal of Product Placement on Youtube for Generation Z in Klang Valley. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Tee, Audrey Bin Huey (2019) Different Cultural Background Influences on Online Media Content : a Case Study on Malaysian Youths' Perception Towards Malaysia's Alcohol-Related Online News. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Teh, Yin Jing (2023) An Exploratory Study of the Types and Roles of Skincare Advertising Visuals that Influence Malaysia's Consumer Buying Behaviour on Instagram in 2021. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Toh, Zhen Sien (2023) A Study on Generation Z's Perception on Sexually Provocative Advertisements and the Impact on Brand Image in Luxury Brands. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Wah, Mary (2019) The Impact of Key Opinion Leader (KOL) on Young Adults' Purchase Intention : a Study on Innisfree Beauty Product. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Wong, Yu Jia (2023) Impact of Celebrity Endorsement in Advertising on Consumers' Purchase Behaviour towards Cosmetics Products. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Woon, Angeline Huixuan (2024) The Influence of Mobile Advertising on Malaysian Consumers' Purchase Intentions. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Wui, Wy Sin (2022) Consumer's Impression on Brand Image after Viewing Online Video Advertisement. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Yau, Wei Hung (2020) Sarcastic Visual Metaphor in Advertising. Final Year Project (Bachelor), Tunku Abdul Rahman University College. Yeng, Shi Mint (2023) The Impact of Laneige Celebrity Endorsement Advertising towards Purchase Intention of Malaysian Chinese Female Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. Yew, Soon Wei (2023) The Impact of Instagram Influencers on Purchase Intention towards Fashion Products among Young Adults. Final Year Project (Bachelor), Tunku Abdul Rahman University of Management and Technology. |
